Jimi Varner

- Establish immediate credibility with prospects - Discover and develop your profitable niche
- Understand the REAL needs of your clients
- Provide fresh insight so you can deliver beyond customer expectation

A Trainers Dozen: 13 principles for personal training success, reveals what it takes to be a successful Personal Trainer. Packed with practical & powerful tools from everyday, in-the-trenches experience, painful lessons, and motivating stories by 8-year veteran, Jimi Varner. In May of 2004, the median annual earnings of personal trainers and group exercise instructors was just $25,470. The average Personal Trainer barely earns $30,000 a year and 50% don’t even bother to renew their certifications! If you are thinking about a career in Personal Training, this book is a MUST READ.